The old standard leaflet doesn’t work anymore: technology allows to create focused promotions leading to incredible advantages. The promotion personalization makes discounts more appealing for potential users, because suitable for their real purchase needs and interests, and this reduces the giant SPAM folder (have you read our article about spam?). The marketer benefits from this innovation too.
Users won’t need to spend time researching for coupons anymore, they will directly receive on their smartphones tailored promotions.
The criteria to segment the audience can vary. It depends on your business: Demographic, time-related, geographic, behavioural, related to interests or purchase frequency.
What’s important is not to overdo with mobile coupons: Don’t send too many of them or you’ll risk to become invasive, weakening the chances too have a good relationship with the clients.
Do you want to know more about NearIT mobile couponing service?