Mobile couponing means sending discounts and promotion on smartphones and tablets. Introduced by the digital and mobile revolution, this new tools has created a change in users’ habits, in their lifestyle and in their purchase behaviour.
Some data about mobile couponing
As a clear proof of this revolution, we can have a look at the results of a CodeBroker research. It clearly emerges how mobile coupons lead to tangible higher redemption rates compared to paper coupons.