April 2018

Events: communication and marketing strategy with a mobile app

Mobile strategy

Involve in an innovative way your visitors. Do it thanks our StartIT kit, a mobile app with engagement features.
So, make your guests the real protagonist of your events.

A mobile app: an ally for your event

Nowadays events are an essential part of any promotional activity for industries working in different environments. Trade shows, seasonal exhibitions or occasional events run at every time of the year at various locations such as: inside city halls, convention centers, indoor stadiums, showrooms and so on. For business or personal reasons, many visitors are taking part in this occasion. A huge number of people and users need to be managed and supported during their visit, offering them efficient services.

A clever choice would be to trust a tool able to make visits more enjoyable while being functional in managing the relationship with visitors. Why not use a mobile app? An app for events can be the right solution suitable to fulfill event managers, exhibitors and visitors needs: one tool able to satisfy everyone. This is firstly because a mobile app is available to everyone, anyone can have it and use it during events. There could be exclusive advantages of different natures, depending on the use established or what the needs are. For logistics, to get information, to engage the users or to promote exhibitions.

A mobile app for event logistics

Inside the app it is possible to upload the planimetry (floor plan) of the exhibition space in order facilitate the use of the location by visitors and insiders to make the space fruition easier for visitors and contractors. For example our app StartIT has a menu section dedicated to this purpose. This way, it will not be necessary to print maps because every user can look at it on their device. (Do you want to know better StartIT?)

A mobile app to share information about the event

We’ve said before, a mobile app can be a direct communication channel to users. To be really effective, it has to be able to share valuable and relevant contents. This way, users are willing to keep on their devices, because it’s useful and maybe necessary. For example it’s possible to have the ticket inside one of the app section, that can be redeemed at the entrance (for example through a QR Code reader). With the features offered by NearIT, the event manager can constantly monitor the number of tickets redeemed and the time. All these can be reviewed in the analytics section of the platform.There are many kinds of information that can be shared, such as the event program, contacts and exhibitors list.

The chance to share contextual information, based on the users location, can really make the difference. With NearIT you can plan different contents based on users location inside the pavilions, for example by using beacon technology, you could plan different contents for different parts of the day, like a coupon for a free coffee during the break. A mobile app like StartIT, will allow users create a user profile sharing information that NearIT can use to plan personalized contents.