Events: communication and marketing strategy with a mobile app

A clever choice would be to trust  a tool able to make visits more enjoyable while being functional in managing the relationship with visitors. Why not use a mobile app? An app for events can be the right solution suitable to fulfill event managers, exhibitors and visitors needs: one tool able to satisfy everyone. This is firstly because a mobile app is available to everyone, anyone can have it and use it during events. There could be exclusive advantages of different natures, depending on the use established or what the needs are. For logistics, to get information, to engage the users or to promote exhibitions.

A mobile app for event logistics

Inside the app it is possible to upload the planimetry (floor plan) of the exhibition  space in order facilitate the use of the location by visitors and insiders  to make the space fruition easier for visitors and contractors.  For example our app StartIT has a menu section dedicated to this purpose. This way, it will not be necessary to print maps because every user can look at it on their device. (Do you want to know better StartIT?)

The chance to share contextual information, based on the users location, can really make the difference. With NearIT you can plan different contents based on users location inside the pavilions, for example by using beacon technology, you  could plan different contents for different parts of the day, like a coupon for a free coffee during the break. A mobile app like StartIT, will allow users create a user profile sharing information that NearIT can use to plan personalized contents.