Mobile applications, by definition, are designed to be used directly on devices such as tablets and smartphones. In recent years they have established themselves over the PC for the number of users and time spent on devices. In 2018 alone, users downloaded 194 billion apps, spending an average of three hours per day on their mobile devices, 50% more than in 2016. (Source: App Annie, The State of Mobile in 2019).
A multinational company, a small business or a local entity, as well as a clothing store and why not, even a chain of restaurants. Investing in an app is not a matter of size or sector of the company, but the relationship we want to have with our users, what we want to say about our brand and how we tell it. Furthermore: the app allows you to add the dimension of proximity to your communication strategy, involving users in the right place and at the right time.
Imagine being in the center of our city: if the commercial activities in the neighborhood wanted to reach us while we are near their stores, they could do it only with the help of an app, which is in fact the tool with which the proximity technology conveys content, in a profiled and geolocated manner, compliant with the terms of the current privacy regulations. This is achieved by exploiting the users location while they have their smartphone in their pockets.