More and more sport clubs are using beacon technology inside their own venues. They enrich the features of their mobile app in order to communicate and create engagement with their supporters. But what can beacons offer?
Thanks to beacons it’s possible to communicate straight with supporters. This happens through the official mobile app of the club or of the venue where the match takes place. As beacons are small and versatile, they can be placed almost everywhere, allowing to reach the supporters during the way to their seats, wherever they are. But remember, beacons by themselves don’t work, they need to be associate to an app or a platform. By using beacons, the kind of activities you can do in a sport venue are basically three: concerning the commercial aspect, the logistic one and live experience. Main goal of this strategy is to create a loyalty relationship with your own supporters engaging them in an interactive and personalized experience. Have a look at the details.
