948 app have been installed on participants devices during the 3 days’ event and 6.260 contextual mobile notifications have been sent.
Thanks to NearIT, organisers have been able to identify strategic points for geofences and beacons to easily achieve baseline target and communicate to them on the basis of their location.
Simple push notifications or other content have been sent to share news, informations and event trivia.
NearIT, once again, turned out to be an effective bridge between event planners and attendees, by simplifying, speeding up and making the parties communication “smart”.
By providing (after users’ consent) important geographical and behavioural data, NearIT helps improve future events and experiences, giving organizers a powerful strategic assessment and planning tool.