June 2017

Campus Party mobile App will offer innovative services of proximity and contextual mobile engagement


Bergamo, June 2017. MindTek and NearIT, technological companies who are working in mobile app development with proximity and contextual engagement, have released the new official App of Campus Party Italy, which is taking place next July.

An App full of contents that will involve all the users in a real experience.

MindTek, a software house based in Bergamo, will be technical partner of the next edition of Campus Party Italy, an important event about technological innovation. It will be the meeting point to exchange ideas prospects and innovative projects, among different players from the hi-tech environment.

As a supplier in charge to realize the App of the event, MinTek will be supported by NearIT, technology startup who has developed a platform for Contextual Mobile Engagement able to share through the smartphone targeted and personalized contents in proximity.

MindTek has studied a specific solution based on specific needs of the client that will provide all the visitors an innovative experience.

Thanks to NearIT the mobile App will allow sponsors and organizing to share informative contents and more with all the visitors, the ones who own the app and that have agreed all the localizing permissions.

The exhibitors will take advantage of this great opportunity choosing to share valuable contents with the visitors passing by their booths, such as personalized content, authentic gamification experience, boosting the user engagement and the quality of his experience.

The platform NearIT integrated through SDK in every mobile App, will allow to plan and monitor marketing and communication campaign targeted on a specific user cluster.

Through the Campus Party App powered by NearIT the organizing team will ask the users to share their opinion about the planned speech. This will provide many important information about the quality of the event.

The App will be an important tool to share information and contents available for all the people that will want to use all the opportunities offered by the event.


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