When planning a marketing campaign, it’s fundamental to measure the quantity of notifications that will be sent to your users to avoid to send excessive or repeated notification that can disrupt the experience for end users.
A controlled communication will add much more value and won’t be perceived as intrusive from the end-user point of view. For this purpose, NearIT has Cool Down rules. This is to protect users from the excessive or repeated contents of a recipe. These have two main aspects. The first one consist of working to avoid that a TRIGGER is repeated more than once, or that is repeated under a controlled established time windows.
For instance the options for a Welcome notification, delivered when a user walk into a geofence area will be:
- delivered every time
- delivered just the first time the user walks in the area
- or thanks to the TIMER feature you can decide the time period in which deliver the recipe: once a day or every one hour or every 20 minutes.