December 2019

Digital Age: from Words to Experience

Digital Age: from words to experience with NearIT

Knowing the meaning of words like omnichannel, big data and internet of things, allows to understand the Digital Age phenomenon characteristics and to translate them into actions, habits and experiences for everyone, but in different ways.

Digital Age: from words to experience with NearIT

In Portuguese there is a specific word, desenrascanço, that means the capability to deal with a situation in a hurry and in a completely makeshift way. In Turkish the word yakamoz means the reflection of the moonlight on the surface of the water. Also swedish people have a similar word, mangata, but with a more explicit  meaning of moon path.

Every languages has actually words that cannot be translated because they represent a specific idea, emotion or habit of a particular culture. The same happens for the digital world.

Understanding terms such as omnichannel, big data or internet of things, allows to know the representations of the phenomenon of the Digital Transformation, in order to translate them in behaviours, habits and experiences that concern everyone, but in different ways.

What are the onlife journeys that this new language represents? How can a company or a brand design them to simplify the relation among people, places and objects?

From word to experience

Digital Age: from words to experience with NearIT

Go shopping

Linda goes to a shop to try the dress of that new brand she saw on the bus yesterday.

The size is perfect, but the dress of her favourite colour is not available. While walking around, she notices a pair of shoes that fits perfectly with the dress: she buys it at once. She will buy the dress of her size and favourite colour online, using the app of the brand. 

Words: digital marketing |omnichannel | phygital | app | touchpoint

Digital Age: from words to experience with NearIT

Accessible Art and Culture

Matt is visually impaired. However, he can visit a museum using an audio guide installed on a smartphone designed to break down his visual barriers. The audio guide interacts with beacons positioned in an expo area. Beacons activate the description as audio narration users can listen to with just a tap on the screen, minimizing this way the interaction with the device and making the art experience really inclusive.

Words: beacon | web platform | user experience | proximity | inclusion

Digital Age: from words to experience with NearIT

Travel in a smart destination

The digital travellers Kate and John arrive to their destination and download the app of the city to find their way from the station to the hotel they booked online, but also to navigate to useful places, like pharmacies and tourist points. They can do this easily using the app that gives them such information in proximity of different points of interest. Walking to the hotel they also receive a coupon for a dinner in the most typical restaurant of the city: this because they chose “Restaurants”as one of their interest.

Words: natural shopping center | proximity | geofence | profiling

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