Intelligent objects that transfer large amounts of data in real time creating a more integrated and inclusive scenario. But also a simple and personal communication that takes place in proximity: welcome to the Digital Age.
The teachings of the School of Palo Alto were right: one cannot do without communicating. However today, even more than 50 years later, what we communicate and how we do it fits into a more complex scenario, that of the digital age, which has introduced new communication channels such as mobile devices, but also intelligent subjects, for example, modifying the dynamics with which the relationship with our interlocutor is established, adding a further dimension: the online one.
It is precisely in this dimension that technology favors emotional and personal dynamics similar to those that are developed in a face to face dialogue, reducing the distance between brands and consumers, which is told through a new language made of actions, habits, and desires that must be interpreted to build a unique relationship and an exclusive experience that engages them before, along and even after their customer journey.