Brands can finally contribute to Digital Detox using marketing strategies tailored to their users needs. They can approach in a new way their clients through a communication based on their own interests, habits and location.
As for many aspects of life, the Digital world has two sides too: on one side, it enables people to be part of an interconnected and active society, on the other we often abuse of everything that is online. Today we are constantly connected, ready to receive informations, messages, coupons, but maybe this “giga binge” isn’t the best.
And so after every cheat you got to go on a diet or, in this case, you need a (Digital) Detox period.