Imagination, as well as emotions, guide digital travelers’ choices. They have more opportunities to discover something new and express who they are and who they would like to become.
In recent years the Travel Experience has changed considerably in its form and substance, consequently also the way in which people describe it: less and less vacation, more and more travel. By comparing the meaning of the words “vacation” and “travel”, it is curious to note that this tendency also corresponds from a semantic point of view.
While the first describes “an interruption of ordinary occupations for a period of several days for the purpose of rest, relaxation or leisure”, the second one means “tour through places or countries other than one’s own, with longer or shorter stays, done in order to know, educate, develop or consolidate relationships, and have fun”.
