NearIT’s principal purpose is to deliver valuable mobile content. This is the fundamental objective of NearIT’s functionality. Its system is designed to deliver every content in the most correct and efficient possible way. By doing so, the user doesn’t feel bothered by the notification and, upon receiving it, he has a good disposition towards it because he appreciates the content’s personalization: this is really for me. As we’ve said already, user-tailored content can create interest and thus engagement.
There are two ways to get the users’ engagement:
- If the app is in the background, through a system notification
- If the user is using the app, by delivering content
Let’s examine these two points:
- The NearIT platform concentrates on maintaining the context even for background events. In this case, a system notification is the tool to reach the user. Waking up user attention can be very valuable, but the notification, while short, must be written very carefully, to persuade the user to tap on it to continue the experience.
- If the interaction happens when the app is on, NearIT can deliver a different kind of content.
From our experience, we have learned that the most requested content is multimedia (images, formatted texts, pdf, video and audio), but it can also be feedback requests and discount coupons.