Sport clubs are like big brands: they need marketing strategy to build up their brand awareness to attract customers. It’s important to chase the market news to get the loyalty of their brand.
In the last few years we have seen a real technology and digital revolution. Many aspects of the market and the everyday life have been hit by this revolution making an inescapable duo: every kind of business needs technology. Sport industry, as a real industry, has been quite receptive in front of this innovation. It was able to accommodate itself committing to the modern technology of innovative marketing able to offer the promotion of the brand. At the same time this is a B2B and a B2C industry. Sport clubs have to manage the relationship with sponsors, to keep them interested in investing money, and with the supporters, important financiers.