Like the car we drive and the clothes we wear, what we eat and where we do it says something about us, our interests and our lifestyle. So, that’s where experiential marketing come in.
It is astonishing how the famous aphorism “we are what we eat” of the German philosopher Ludwig Feuerbach, who judged two centuries ago to be too daring by his contemporaries, is today more than ever relevant.
Like the car we drive and the clothes we wear, what we eat and where we do say something about us, our interests and our lifestyle. It doesn’t matter if we are passionate about sushi, regional cuisine or strictly vegan: eating is no longer just a question of food, but of sensations and emotions linked to the same experience.