Experiential Marketing in the Food Industry: We are What We Eat

Experiential marketing translates these trends into actions, creating new significance and meanings in which consumers can recognize and then reinterpret.

Originally conceived for brands in the luxury sector, experiential marketing indicates the set of activities aimed at promoting the products or services of a company not only by communicating its functional characteristics and benefits, but also by associating them with emotional, sensory, relational and social experiences related to the purchase and / or use of the same product or service.

This produces empathy and favors greater market demand: the consumer, in fact, perceives the product in a different way, attributing it on the basis of personal experience, a superior value that recognizes as representative of oneself.

Not only in the Food sector but also in Tourism, the emotions we want to live guide our choices in terms of experiences and travel, which becomes an opportunity to be enriched and express a part of who we are and what we want to be.

Imagine an app that tells the story of a territory, its museums and its flavors through contents, images and videos, when the visitor is close to those places. The smartphone becomes an active space where those who offer an experience meet those who are looking for it.

With this in mind, using innovative mobile technologies to profile users based on their interests, behavior and geographical position, allows you to build increasingly personal experiences, which, communicated in the right way and at the right time, surprisingly makes you discover something new.