Technological innovation is constantly changing every aspect of our life. It’s slowly involving also one of our most primitive needs: that is the consumption of food. So, if you want to succeed you may adjust your business to this new world. Let’s see how you can do it!
Due of the increasingly hectic pace, work schedules that often takes us away from home, during the week we eat out: as stated by FIPE Federation of public exercises, there are 39 million adults of age who today consume, more or less habitually, food outside their home.
This figure is definitely encouraging for the players in the food sector seeing as this is a positive trend regarding their business. However, as the number of meals consumed in restaurants, bars and fast food places increases, so has the needs of consumers. They increasingly tie food to a real experience. You must therefore strive to create an engaging experience satisfying for all (read also “How the consumers’ habits are changing thanks to the Smartphone”).
