Geofencing uses geographical information given by smartphones’ operative systems to know when an app user enters or exit an area. Thanks to these details, integrating NearIT SDK in every mobile native app, you can send personalised content – multimedia messages, discount coupons or surveys – to users when they enter or leave a specific area you have previously set on the map. And even more! Thanks to NearIT, it is possible to send content according to app users past behaviours. For example, you can send coupons to users who were in a specific place a few weeks or days before the creation of your campaign. If, for example, a user has downloaded an app to have a museum’s interactive guide during his last visit, you can send him information on next exhibitions and a discount coupon for other visits he may plan. In this way, user engagement is really targeted and personalised.
Adding geofencing to our algorithm, we have improved our product. We’ve combined beacon with geofencing and thanks to the solution we’ve implemented, users can save device battery because beacons are searched only when strictly necessary. In this way, the dialogue between smartphone and beacons is more efficient.
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