How can you promote your app increasing number of downloads? This is one of the most common questions in the world of mobile marketing, as well as one of the main obstacles whenever a new app is in the process of being developed. This is the reason why we came up with some useful tips to help you face this problem.
Nowadays apps are key contact points between companies and clients, and their development is growing exponentially. In fact they represent a great opportunity to create engagement with customers by involving them through their smartphones, the most commonly used device, in an entirely new way.
In recent years a gradual shift from websites to apps has been happening in an attempt to better accommodate users’ behaviors that, as described by ComScore, tend to choose apps over websites when looking for information.
Even though apps are crowding the stores, a big chunk of them are not being downloaded. One of the main reasons of this is that companies are not convincing users to actually download the app. Therefore there is a need for an efficient communication strategy.