The final goal of every communication and marketing campaign is to get the customers’ loyalty. Each actions has to be carefully planned to be functional and effecient, it has to hit the recipient. The marketer has to understand needs of his mobile users to identify the right startegy to satisfy them.
It has been proven that it’a cheaper increase the loyalty of a frequent customer instead of work to conquesr a new one. NearIT works for this purpose to allow the planning of a successful mobile CRM strategy to get the customers’ loyalty. All the information about an app user, based on their past behaviour or their tastes and interests, could be used to target and classify them. The marketer has to remember that every client is different.