December 2017

IAB Forum 2017: mission accomplished


The 2017 edition of IAB Forum Italy just finished. This year has been particularly important for NearIT because we have been part of this project since the first seminar till the final Forum.

The marketplace is confirming the fact: engagement strategies are really needed

A colorful and engaging booth visually expressed the real purpose of NearIT: To engage the world. Now after one year, NearIT it’s not just a proximity platform. Our product has the aspect of a concrete multichannel solution to communicate, engage and to deeply know your mobile users.

NearIT is an essential tool for brands of any industry, for service providers and for media and communication agencies to build a bridge between users and increase the quality of their offers. After months of hard work to sensitize about the quality and value of our solution, finally we are getting the firsts results. We collected appreciation from experts of the our sector and marketing specialists looking for innovative and user friendly solutions for their company or their clients.

They were two busy days of meetings and debates, to create networking, to exchange ideas, vision and to think about future projects. IAB is confirmed as an important event for all the digital advertising professionals. The collaboration between IAB and NearIT started last year and it has got stronger during 2017 thanks to the development of an official mobile app for the Seminars and the Forum itself. This application is fully equipped with NearIT’s features, it welcomed all the people approaching the geofence placed on the event venue and asked a feedback about the appreciation of the event with a notification scheduled at the end of the second day.

The results are very promising, confirming that these kind of technologies are very welcome during events and fairs.

See you for the 2018 edition!

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