We have already talked about the importance of an efficient mobile strategy able to boost sales and customers satisfaction.
Frequently used technological devices that users are already familiar with can be great tools to make promotional activities more efficient. This doesn’t mean just increasing in-store sales, but rather creating long lasting relationships with your clients. The “customer journey” is becoming more and more complex. Users are now taking purchase decisions in store, on-line or while using mobile devices. Retailers have to consider other technologies and conform them to their marketing strategies in order to satisfy their clients’ needs, sometimes moving them up even pulling advantages.
It’s efficient thinking about a strategy that could put in contact on-line shopping and in-store experience.