Mobile App Role in Food Marketing Innovation

Restaurateurs are warned: in order to beat the competition and to increase the offered choice they have to act like modern entrepreneur by implementing innovative marketing strategies based on customer technological availability.

In fact customers, today, are smartphone demanding users aspecting to receive an up with the times service.
We have already talked about the effectiveness of reaching users on their devices. Number of users who want to use technological devices inside shops, bars and restaurants is increasing: bring it on!

A well-defined mobile strategy can generate practical benefits to all the involved entities. But, let’s see which are the activities with a positive influence on offered food services quality.
Thanks to NearIT Contextual Mobile Engagement Platform restaurateurs will be able to change the way they communicate with their users/customers.

By the skilful use of engagement features, brand awareness and customer satisfaction will increase delivering a memorable experience.

What does NearIT Present you with?

You can plan your own campaign exploting users’ geographical location, or their habits.
If the student’s meal deal is your core business, it’s good to intercept them while they’re leaving school or campus, by placing a geofence exactly above them.
It could be good even engage your users when they are close to a competitor, pushing them to change idea.
Our location analytics give you data that can help you planning your activities at best.   

You can benefit from all the data shared by your mobile app users.
Looking at a Salesforce survey, world leader in CRM and Marketing Automation, it’s clear how 94% of marketing professionals think that offering a personalized promotion you can increase your sales.
With NearIT you can do this, planning different contents and promotion for different user clusters.