September 2017

Mobile App Role in Food Marketing Innovation

Mobile strategy

Is now a reality: restaurateurs may arm themselves with new marketing strategies.
Competition is getting harder and potential customers, who everyday have a good meal away, are on the increase. Loyalty hunt is officially on.

Food innovation:
where should we start?

Restaurateurs are warned: in order to beat the competition and to increase the offered choice they have to act like modern entrepreneur by implementing innovative marketing strategies based on customer technological availability.

In fact customers, today, are smartphone demanding users aspecting to receive an up with the times service.
We have already talked about the effectiveness of reaching users on their devices. Number of users who want to use technological devices inside shops, bars and restaurants is increasing: bring it on!

Food innovation starts
with an app

Having a mobile app is indeed a great added value for retailers, even for those who deal with food and beverage.
Mobile app has the great advantage of playing attentive and effective branding activity and it’s a direct open channel with every mobile users.

To be successful, a mobile app needs a precise purpose and has to bring practical benefits.

(Do you want to know all the advantages of having your own mobile app?)

Through the app you can easily share contents to warn every user about the ongoing in-store promotion or send coupons or informations about the menu of the day. This tool can be used for many purposes and it can bring great benefits.

A pioneering app to engage your customers

A well-defined mobile strategy can generate practical benefits to all the involved entities. But, let’s see which are the activities with a positive influence on offered food services quality.
Thanks to NearIT Contextual Mobile Engagement Platform restaurateurs will be able to change the way they communicate with their users/customers.

By the skilful use of engagement features, brand awareness and customer satisfaction will increase delivering a memorable experience.

What does NearIT Present you with?

You can plan your own campaign exploting users’ geographical location, or their habits.
If the student’s meal deal is your core business, it’s good to intercept them while they’re leaving school or campus, by placing a geofence exactly above them.
It could be good even engage your users when they are close to a competitor, pushing them to change idea.
Our location analytics give you data that can help you planning your activities at best.

You can benefit from all the data shared by your mobile app users.
Looking at a Salesforce survey, world leader in CRM and Marketing Automation, it’s clear how 94% of marketing professionals think that offering a personalized promotion you can increase your sales.
With NearIT you can do this, planning different contents and promotion for different user clusters.

food-marketing-solution-with NearIT-platform

Use NearIT Geotag to activate different campaigns at each point of sale. In this way you can further diversify your marketing activities.
Different places with different customers needs specific special offers and promotion.

Reward your habitual customers loyalty and send push notifications through your app to the clients who are not coming for a while just to remind them what they’re missing.

NearIT Contextual Mobile Engagement Platform can offer lot of opportunities to renew food and beverage industry.

Are you working in food and beverage industry and do you want to know more about NearIT services?