That’s why, in the last few years, many innovative initiatives to involve the visitors are frequently proposed. To be an high quality one, the visit needs an incisive set-up. First is the respect of the cultural meaning and the history of the heritage itself.
After that comes a focused marketing strategies for museum. Museums curators and directors can be helped by new technologies in order to give more value to the visit, making it a proper experience. A positive feedback of the experience done has to be shared by the visitor. He needs to feel enrich by it and he has to suggest it to others. There are many options: interactive itinerary, personalized and targeted contents based on the audience, guided tours, supplementary photos and videos. Let’s think to offer contents for kids, to approach them to the arts and history, or moreover think about people with visual deficit so they can also enjoy the heritage (Do you know about our important project see the museum?).
Why don’t you think to use the visitors’ smartphone to share contents and information? (Have you ever thought about an app for your museum? Contact us to talk about it!).
What is really matter is work in synergy to fulfill the requirements of the modern visitor which nowadays is used to visit a museum and inclined to digital technologies.
Numbers tell clearly that in the last few years the number of visitors in the Italian museum has constantly increased nearly achived the number of 45,5 million last year. This data are very significant. The governative institutions efforts are not enough. For instance could be good to get involved in the promotion process even the local institutions and the people living close to the museum itself. Stipulate partnership with the local businesses, hotels, cafes and restaurants: merge the energy to get a concrete result.
Do you want to know how to use NearIT to increase the value of your museum and enrich your marketing strategy?