Manage the contents of your marketing campaign using the NearIT Multilingual Function. Choose what to communicate and in which language, in order to increase the effectiveness of your messages.
A blog article, the posts on a Facebook page, the images for an Instagram story and an in-app notification. Whoever works in the marketing and communication field knows that a content must be coherent to be effective, but get different nuances according to the channel chosen to share it, the context where the users receive it and with which device – on their smartphones for example.
As a matter of fact, it is through contents that a brand tells its story, makes itself known, and builds a direct and personal conversation with its followers, users, readers, and fans. This is why mobile applications and proximity technology tools are increasingly used to engage users in real time and in a profiled way, thus enhancing the marketing strategy.
Nevertheless, in a recent study, the Osservatorio Digitale of the Politecnico di Milano notes that 73% of Italian companies that use push notifications are not very attentive to the personalization and contextualization of their messages.
