For the success of your campaign, engaging in different ways with your users and reaching them with proximity and contextual messages it’s not enough. That’s why a contextual mobile engagement and proximity marketing campaign needs to be monitored and the tool to do so, has to foresee this need in order for the campaign to be truly effective.
NearIT’s offers the chance to constantly keep an eye on the performance of activities on the platform. NearIT’s offer is completed with an Analytics section, where it’s possible to analyze, compare and evaluate all the data related to the campaigns. NearIT’s SDK, integrated in a mobile App, can trace all users when they enter or leave a certain geofence or beacon area.