NearIT and FreeLuna: now the most popular WiFi community of Italy has an App with proximity features

The new App developed by NearIT and FreeLuna will make all the places that are using FreeLuna services, connected via  “mobile proximity”. No more proximity sms, instead the users will be engaged through an App, powered by NearIT. They will be reached on their smartphone via bluetooth doubling the browse speed.This new feature is a big step forward both for the quality of the service offered to the final users and the facilities that will decide to benefit from the FreeLuna HotSpot technology.

NearIT, Lombard startup that has recently developed the App and Software Development Kit (or SDK) of mobile proximity for events such as  IAB, Codemotion and Pragma Conference, is the technological partner of the first italian social wi-fi community for a project that will start with pilot studies involving retailers with the FreeLuna service. These retailers will be able to guarantee special offers on their products and services to those who will use the wireless connection, through virtual coupons and personalized discount vouchers.

“After testing with success the solution for the town hall and local suburbs in Trentino Alto-Adige we spread our community all around the country in order to make it grow in big residential areas and busy spots” stated Massimiliano Mazzarella, CEO of Futur3 “Since 2014 we have had a partnership with the Orio al Serio Airport that counts more than 9 million visitors every year. Together with the airport, we have been able to offer the first and free broadband WiFi connection in Italy active 24/7. Today, this product innovation makes us less dependent on traditional telephone lines, ensuring the engagement with the airport visitors via bluetooth without requiring the sms service”.