The two companies launch a new frontier, the proximity loyalty. This solution combines the potentiality of the precision marketing with a new idea of retention starting from urban centers.
A few months after the beginning of the partnership between NearIT and Domec, arrives a proximity loyalty solution able to combine contextual marketing and loyalty added value.
Thanks to NearIT and Domec technologies, for the consortium merchants or natural business centers participating in the initiatives, it is possible to exploit advanced loyalty, campaign management now with the addition of geofencing tools to their customers.