During last years, with the birth and the rapid increase of the e-commerce, there have been many changes in how people buy: it is not necessary anymore to walk in a store in person to shop, and this is affecting a lot reality as the malls, that struggle to attract and maintain customers.
In America, the mall homeland, this situation is already in development, because of the huge numbers of stores involved, but that is also verifying in Europe, just with more contained figures. Among the categories purchased on the internet, durable products stand out: books, music, clothing or accessories, event tickets, consumer electronic and IT products.