The app was a real conference mate, a support to join the venue thanks to notifications sent to app users regarding their position and a real-time partner thanks to the useful announcement to inform users on the beginning of workshops and conferences held during all the day.
App usefulness was not the only key success element of this tool. Sec16 was a real queen of engagement! More than 50 beacons were installed at Trafo Baden Congress Center, one per booth on average. “Meet&Win” was the title of the contest held at the event: the more interactions users made with beacon, the more chances they had to win a 200-Francs coupon to be spent on Zalando. It was easy to take part in the contest: having Sec16 app installed, go and meet as many sponsors as possible touching with the smartphone the beacon at sponsors’ stands (obviously with the bluetooth ON and the location service activated). It was a really appreciated initiative: we’ve registered over 1,700 interactions with beacons at the event.
“Meet&Win” was not the only initiative to create engagement at the conference. At the entrance, there were 4 superheros to entertain visitors with a social aim. The name of the initiative was “Digital Hero”. Every superheros, each with a beacon on the costume, involved users convincing them to take a selfie with an amazing framework and to share it on the big screen which were installed there so to donate part of their time on helping university students with a digital training. Users had also the possibility to share the selfie with their friends posting the photo on social media or by instant messaging.
