Wall street trading companies lately released their annual figures and there are many surprises. News are that companies like Pacific Sunwear or California e American Apparel are bankrupt and many others saw their stocks going down: Abercrombie & Fitch, well-known all over the world, has lost over 50% in share value in the last year alone. According to Business Insider in the coming two months more than 3.500 stores are expected to close, each being part of chain stores like Macy’s, Sears and Guess. This figures shows very well that consumers are less and less interested in actually going to physical shops in order to buy: many companies are at work to change their strategies, but which path is to follow?
Surely the number of physical shops will decrease in this new market dominated by the e-shops, but that doesn’t mean they have to disappear: to give them a second chance we have to take the possibilities offered by new technologies. One thing could be improving consumer loyalty using mobile apps, opposing a good answer to the problem: stores may be fewer, but they’re going to offer so much to their clients that they will choose the physical shop over the online one, because the experience they’ll get will be worth it.