Stores, websites, e-commerce platforms and social networks are the places where a Brand meets and interacts with its customers. Thus, it is essential to manage each touchpoint in an integrated way, creating a smoother and simpler user experience. This is what we call an omni-channel approach.
Imagine you are a local farmer and have a small shop in the center of your city. To inform about your company, you create an official website where a chatbot has been included to assist customers and visitors in real time, also a Facebook and Instagram profile have been created where you say what you do. You have also recently developed an e-commerce platform to sell your products outside your territory. And who knows, in the future there will maybe also be a point of sale abroad.
