Small, colorful, but above all highly effective: beacons are the key instrument for those who want to communicate in proximity. We drew up a decalogue to explain, in a simple and fast way, how these electronic sensors work.
Proximity Marketing is not a far back in time abstract concept, and it’s not that difficult to implement. It’s something very close to us and it’s able to tell us exactly what we want to know, in the right time we want to know it. Proximity, like every technology, needs a support to work, and a beacon can be the key instrument. Here are a few fun facts about what beacons are and how these objects (that maybe we don’t see, but that are very useful and are already part of daily life) work.