One, Ten, a Hundreds…Beacons!

Proximity Marketing is not a far back in time abstract concept, and it’s not that difficult to implement. It’s something very close to us and it’s able to tell us exactly what we want to know, in the right time we want to know it. Proximity, like every technology, needs a support to work, and a beacon can be the key instrument. Here are a few fun facts about what beacons are and how these objects (that maybe we don’t see, but that are very useful and are already part of daily life) work.

Let’s get one thing straight, how to pronounce: beacon reads “bicon” not “becon”. So, you cannot eat it and it doesn’t make you fat. In fact, it’s very good for marketing and communication.

As we said before, beacons are not something magical, alien or fanciful.
They are hardwares and, however small (their dimensions are in the order of centimeters), they are visible with ease as they can be applied to many urban scenarios.

We’ve already convinced you of how beacons can be useful for your business, but maybe you still have a doubt: can you use them in an open space? Yes, the answer is everywhere!
There are no restriction. You can install them within a club, among the sculptures of a museum, on the bus shelters, in an office or on a lamppost. They are heat-resistant and waterproof.

It’s not simply a saying. Beacons last long. Batteries, in fact, last 3 years on average but over time energy saving types of beacons have been developed.