December 2019

One, Ten, a Hundreds…Beacons!

NearIT explains beacons in ten points

Small, colorful, but above all highly effective: beacons are the key instrument for those who want to communicate in proximity. We drew up a decalogue to explain, in a simple and fast way, how these electronic sensors work.

Proximity Marketing is not a far back in time abstract concept, and it’s not that difficult to implement. It’s something very close to us and it’s able to tell us exactly what we want to know, in the right time we want to know it. Proximity, like every technology, needs a support to work, and a beacon can be the key instrument. Here are a few fun facts about what beacons are and how these objects (that maybe we don’t see, but that are very useful and are already part of daily life) work.

“Bicon” not “becon”

Let’s get one thing straight, how to pronounce: beacon reads “bicon” not “becon”. So, you cannot eat it and it doesn’t make you fat. In fact, it’s very good for marketing and communication.

Beacon, enlighten us!

Beacon literally means lighthouse. It can be considered a proximity lighthouse or an electronic sensor that, thanks to bluetooth technology, can transmit data to other electronic devices in a span of several tens of metres, using wireless networks.

Wouldn’t be a world without app

Beacons uses Bluetooth Low Energy technology (BLE if you like) but, by themselves, are useless. We need an app, through which, in compliance with privacy terms, we can conveyed to users profiled and geolocated contents.

NearIT explains beacons in ten points

There is a catch and if you look up you can see it

As we said before, beacons are not something magical, alien or fanciful.
They are hardwares and, however small (their dimensions are in the order of centimeters), they are visible with ease as they can be applied to many urban scenarios.

Inside and outside

We’ve already convinced you of how beacons can be useful for your business, but maybe you still have a doubt: can you use them in an open space? Yes, the answer is everywhere!
There are no restriction. You can install them within a club, among the sculptures of a museum, on the bus shelters, in an office or on a lamppost. They are heat-resistant and waterproof.

NearIT explains beacons in ten points

Hungry...for energy

You can install beacons in open spaces, but they are hardwares, not sunflowers, so they won’t follow sun rays for feeding. They run on batteries as all electronic devices. These batteries can be disposable but also rechargeable, for example, via USB.

They are beautiful, but how much do they cost?

If you read few of our blog articles, you got an idea about shapes beacon can have. Beacon’s main feature is to be small and discreet, but they can also be colorful and visible. Something not to be underestimated is pricing. A beacon costs approximately 10 euros, has long service life and has a more or less broad action range. You can rent them too.

Long life to beacons!

It’s not simply a saying. Beacons last long. Batteries, in fact, last 3 years on average but over time energy saving types of beacons have been developed.

How do they work?

This is an important point. Beacons, exploiting the bluetooth technology, can send contents to every kind of devices. Texts, images or videos it doesn’t matter what you want to send. The difference, compared to a traditional communication, is that you can engage users sending highly profile content through easy to create push notifications that are appealing.

Now up to you… with us!

Our decalogue ends here. We used 9 simple points to explain what beacons are, how they can be used and what they can do. We reserve for us the last point as we know what we are talking about. Contact us, ask for us details, be curious about proximity marketing world and about how it can boost your business. We will light you up, as beacons made with us. Now let’s go set up a new notification…

NearIT explains beacons in ten points

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