Organizing an event, regardless of its dimension, its objectives or target, is an hard job. For this, an app can simplify the organisational process and enhance the engagement, even before and after the show.
A more liberal availability to information combined with the opportunities leveraged by new technologies have made people more aware of their active role in the value creation process of a company or a brand. As a result, they have increased their expectations about online and on life experiences.
As It happens in different industries, also who works in the Event & Entertainment field faces to this evolution, exploiting specific functionalities of the innovation solutions available to optimize the organizational activities, to enhance themes and key players, like speakers and sponsors, and to engage people in an dynamic original way. That means: not only when they join the event.
