Profitable Natural Shopping Centers: Players and Technology Involved

Actually, a Natural Shopping Center (NSC) is a collection of local businesses (stores, bars, restaurants, craft, tourism and services businesses) cooperating within a certain urban area. These aggregations are promoter of a unique integrated offer to favour the growing demand for the service provided to consumers, fostering urban and local development.

However, to make a NSC profitable for citizens, institutions and local businesses, to create a companies network is not enough.

It’s important to establish a strong synergy between companies to ensure a shared catchment area, so favoring the drive to store and increasing purchases within the network, in order to transform “my” client into “our” client.

To give rise to a Natural Shopping Center you have to start with an app and with a web platform able to manage points of interests contents and promotions. Sending targeted content in proximity, on the basis of users’ behaviours, the system transforms physical stores into more engaging and interactive places.

That’s how:

The app owner, who is interested in creating a Natural Shopping Center, will make available for local business partners a tool to engage new clients and to retain those they already know. Thanks to digital loyalty initiatives and dynamic offers it’s possible to increase purchases, benefiting from an additional revenue line.

Each local business will promote the app download so as purchases within the network. Thanks to a local dynamic and targeted shopping experience, merchants will encourage the drive-to-store the same way as big brands do.

Citizens and tourists, once downloaded the app, will fill their personal informations and preferences to receive targeted contents and promotions exactly when they are in proximity of their favourite stores and, why not: they will easily reach the most relevant points of interest of the city.