October 2017

Proximity Loyalty comes true


NearIT and Domec have just finalized a partnership to increase engagement and fidelity of Retailes’ customers in Italy and abroad.

We are proud to announce a technological and commercial partnership that will open new frontiers for localized promotions and fidelity programs. Thanks to the collaboration with Domec, one of the most important Loyalty and Payment startup in Italy, stores will get more engaging and interactive with consumers.

This new collaboration will allow a mixture among localized marketing technologies, fidelity program, cashback, instant win and innovative payment services: finally companies will be able to communicate with every user in the right moment. This will be possible thanks to the real time integration with the Loyalty Payment program managed by Domec and used by NearIT.


Just walking by a shop, it will be possible to receive interesting promotion and earn points to get a cash back or a discount and automatically be awarded.

Antonio Sorrentino, Domec CEO said: “This is a very important step towards Domec’s applications and the spread of the Everywhere commerce. By collaborating with a partner like NearIT, the purchase experience will get more engaging and captivating”.  

Luca Locatelli, Ceo and Founder declared that for NearIT “ This is an important agreement who tend to offer a persuasive reason why to convince the merchant to adopt a concrete service of proximity, aim to guarantee a user friendly service”.



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