December 2016

Add Value to Your Store with Proximity Marketing

Mobile strategy

Send personalised content and engage app users: help them enjoying the best shopping experience ever. Help your customer to get the best shopping experience possible in your store.

Why would you choose proximity marketing?

Proximity marketing is a form of mobile marketing, based on users’ location. It uses proximity criteria between people and points of interest or objects to send specific content, directly on mobile devices. You can send customized messages to users at the best time and in the right place, filling the imaginary separation between physical and digital world.

Through beacons installation, one of the technology which allows the delivery of messages in a specific context, you can collect valuable data on consumer behaviour. This data, together with purchasing data, can be a real gold mine for your business development, content marketing and to engage your app users.

So, why should you integrate this technology into your mobile app?

Communicate in real time with your customers: Thanks to beacons’ installation or geolocation, you can send content in real time wherever your users are, capturing effectively their attention. Everyone can have information and benefits directly on smartphone.
Have the best ally for your sales: You can send directly to user’s devices, personalised discount coupons for each client, avoiding unnecessary waste of paper.
Create a strong relationship with users: Proximity Marketing allows you to connect the real world with mobile, giving information to the user and amplifying his experience. Encourage the sharing on social, make your users rate your products.
Produce additional useful content: You can create product sheets and specific comparisons, which will arrive directly on your clients’ devices, to guide them during shopping.
Send personalised content: You’ll never have to send the same content to everyone. In fact, proximity marketing, going beyond the spam logic, allows you to match the right content to the right user. Thanks to the app and the integrated platform, you will be able to know the habits and interests of users, to send them the right content at the right time.
Active low-cost campaigns: Proximity Marketing campaigns allow you to get great results with small investments. By analyzing your users’ behaviours, it will be easier to build promotional campaigns, getting a great saving of effort, time and especially … money!
Receive detailed analytics: Thanks to our proximity marketing platform you will be able to obtain accurate information about your customers. You will improve your CRM system and you can enable remarketing initiatives. Thanks to beacon technology, you are even able to track the movement of users inside your business.

Proximity Marketing Advantages for Your Store

Proximity marketing is an efficient tool, which can effectively support every stage of purchasing process: from product advertising and promotion, through pre-sales services to the purchase, payment and also the post-sale. Proximity Marketing becomes a good ally to drive customers into the store, engaging them with interesting, personalised and profitable content. We have already seen how smartphones, Bluetooth technology and the installation of beacons can be valuable allies for your business. Thanks to them, you can collect valuable data on consumer behaviour which can be a real gold mine in in-store marketing management.

Do you want to know the efficency of proximity marketing?