Proximity marketing is a form of mobile marketing, based on users’ location. It uses proximity criteria between people and points of interest or objects to send specific content, directly on mobile devices. You can send customized messages to users at the best time and in the right place, filling the imaginary separation between physical and digital world.
Through beacons installation, one of the technology which allows the delivery of messages in a specific context, you can collect valuable data on consumer behaviour. This data, together with purchasing data, can be a real gold mine for your business development, content marketing and to engage your app users.
