August 2017

Proximity marketing gets to Milano Bergamo airport


Part of the project is Italy Loves Food, court of wine and food excellences opened at the airport last summer.

The pilot between NearIT and FreeLuna has started

The new FreeLuna app, developed by NearIT, is going to make Milano Bergamo airport the first Italian airport connected to a wifi broadband  via “mobile proximity”. Thanks to the innovative app all the passengers passing by the departures terminal will be able to double the browse speed and to use reserved advantages and offersAs technological partner, NearIT will see its technology applied inside an airport for a project which involves the retailers Italy Loves Food.  They will be able to use NearIT contextual mobile engagement solution to send promotion and discount via bluetooth.

An important test bench for NearIT

“ Our technology can be used in many environment and we are glad to be chosen from a dynamic organization such as Milano Bergamo airport  to test our potentiality. Providing its tenants a technology to support all the passengers with such an high quality service, is a signal of awareness to the innovation. Milano Bergamo airport is the third Italian airport for number of passengers and so it is a fundamental test bench for us. The food lounge involved will have the chance to verify the efficacy of mobile engagement strategy offered by NearIT to promote Italian products.


NearIT at the airport

“We take a lot of care of our passengers. We want to offer them the most comfortable and nice stop at the terminal possible so they could appreciate the quality of the service we offer – states Emilio Bellingardi General Manager at Sacbo – Italy Loves Food is a court of wine and food excellences, where hopefully both Italian and foreign passengers will stop to taste traditional product made by starred chefs, taking advantages of promotions shared with them thanks to NearIT.


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