Regusto decided to integrate its app with NearIT proximity marketing services.
The two companies officially announced the collaboration on Saturday the 1st of December. They were, in fact, both present during the 2018 edition of the Philip Kotler Marketing Forum at FICO Eataly World.
Regusto is the first brand of the startup Recuperiamo Srl created with the aim of preventing and reducing food waste and at the same time creating new opportunity for commercial activities in the food sector. The name Regusto, in Latin retaste, clearly expresses the duality of this project.
The Regusto project intends to reduce the food waste in two different areas: non-profit and business, by matching the demand and supply of food products through technology.