With such a strong experiential context, the digital experience could not be missing.
“Promote Selvino all year” is the main need of the owner of the app.
A beautiful territory such as Selvino can only showcase most of the services it offers for touristic purposes. Winter and summer offer equally important tourism opportunities to be exploited .
The touristic scene of these places often consists of regulars who leave the big city over the weekend to pour into its valleys. It is important to maintain the degree of appreciation and loyalty of this type of guests.
Hence, the strong desire to adopt a new and innovative system able to keep these relationships alive with a view of creating a lasting trust based relationship.
Land Promotion Comes naturally, with NearIT
Selvino Adventure Park is a fine example of the application of NearIT (and its services) to the field of “leisure and tourism”.
The Park (and Selvino Sport) offers the opportunity to see Contextual Mobile Engagement applied to the territory context, to promote and renew it, highlighting its main attractions, first of all the Adventure Park, promoter of the entire initiative.
As mentioned above, the clientele of reference in an application of this type consists mainly of frequent visitors or tourists. A varied public, but characterized by the same common denominator: the desire to have fun, to know the territory and maybe get some benefit from proven loyalty.