Tourism’s Needs are Met with the StartIT Kit, an Innovative Tool to Cut through the Noise

We find that the needs of avid travel lovers are increasing. They want to experience your brand and services on their own terms. Thanks to mobile technology they have all the information needed at their fingertips! Tourists start their voyage online sourcing through the infinite information that is available on the internet. Making decisions on what destinations they would like to experience, what airline is most suitable to their needs, checking into flights, booking hotels, buying show and museum tickets online. Decisions on where to eat and which tourist spots are worth visiting are usually also all decided online.

At the end of their trip, they add relevant information on the various databases they derived their info from, by way of customer reviews, sharing their experiences with other mobile users. It is therefore very important for the tourism sector to differentiate their brands and establish a firm digital presence.

Offer relevant sought after information, consider contextual relevance, being non intrusive, do engagement: if you tick this boxes your miles aways from rival brands in your sector but tying StartIt into your communication strategy amplifies all these benefits by using geolocation to further segment your user database ensuring a more profiled communication between users and brands.