Four long days full of inputs and valuable meetings. Thousand of companies proposing innovative and advanced ideas in many different fields such as domotic, virtual reality and AI. There was great attention for a very significant issue: Data Gathering. There are many companies and startups that are focusing on user’s data collection and treatment, and also on data sales. Mobile users and customers’ data is collected through the analysis of different media. Social networks, online purchase behaviour, location, cell phone or access point.
Hundreds of solutions have been designed for this purpose, like web platform or software: selling big amounts of data to the companies allowing them to increase their business.