November 2017

Web Summit 2017: data collection and innovation

Events

1600 startups, 2500 journalists, 60 thousand attendees, 1500 investors looking for a good business. The 4th edition of Web Summit in Lisbon has been a great chance to meet people and share ideas.

New horizons at Web Summit

Four long days full of inputs and valuable meetings. Thousand of companies proposing innovative and advanced ideas in many different fields such as domotic, virtual reality and AI. There was great attention for a very significant issue: Data Gathering. There are many companies and startups that are focusing on user’s data collection and treatment, and also on data sales. Mobile users and customers’ data is collected through the analysis of different media. Social networks, online purchase behaviour, location, cell phone or access point.

Hundreds of solutions have been designed for this purpose, like web platform or software: selling big amounts of data to the companies allowing them to increase their business.

And after the data collection? It’s time for engagement!

But once you got all this data, how can you use it for your business? How to use it to influence your marketing and communication choices? How can you engage your users? NearIT solutions fits perfectly in this scenario. Its technology fulfills the need to get more awareness towards their own users. NearIT helps you to get the best from this huge amount of data available.

If you don’t plan activity to engage them in the right moment, what do you want to know your users for? Taking part to the Web Summit 2017 we’ve pleasantly noticed that the biggest companies are now interested in our kind of service which is aligned with the present trend and the market needs, which are, offering something more: the experience. NearIT works to collect data that can be easily transformed in experiences.

How would the Web Summit be with NearIT’s technology?

As visitors of a such important event, we have thought about the advantages NearIT would have brought if was integrated within the official app.

The event, despite the size, was organized very well, no queues for the check in or for the transport. But the food area was the most critical. There was no information about the kind of food available and during the lunch break, because of the big number of visitors, the waiting time was too long and most of the time visitors looked for the less crowded booth and had to queue without understanding what was available.

This kind of information could be included inside the app, helping visitors and alerting them when a booth has a short waiting time. But many advantages would have been available even for the exhibitors: an innovative and effective advertising space.

What If an organic food restaurant would have been linked with a startup proposing organic vegetable indoor plantation? Well, we are available for next year!