In the last few years these tools have seen a great diffusion not just inside stores. But what are beacons? Why do you need them?
Beacons are small devices that work with BLE technology (Bluetooth Low Energy) and are among the widely used hardware for Proximity Marketing, that is to say they are used to communicate with users through the smartphone, when they are near a place or a strategic point, and in a specific circumstance.
However, beacons alone do not work: In order to receive information they require an app, through which, in compliance with the terms of the current privacy rules, they can convey content in a profiled and geo-localized manner, using the user’s position when they have their smartphone in their pocket.