What About Proximity Marketing?

Thanks to proximity marketing you can send targeted messages to users at the right time in the right place filling the gap between digital and physical world. Proximity marketing can make objects and places talk with smartphones. It is a big opportunity for both users and businesses’ owners.

Proximity marketing has a double strength:

• users can live an enriched experience thanks to multimedia content, they can receive information and special offers and can be introduced in new interactive experiences;
• content creator can engage the right users e, for retail, can drive people inside the store.

New marketing based on proximity can be strategic for business development by creating engagement with users.

All businesses which work with physical world take advantage from proximity marketing. In particular, there are some fields in which proximity marketing is more useful.

• Retail: to improve the experience inside and near a store;
• Museums: to improve visitors’ experience inside a museum;